Participant: Stefanie Doyle
I. ‍Proposal
Title and Basic Sales Point
"From After Action Report to Morning Meeting Notes: Transitioning Military Veterans"

The correct job search tools will help you find and get that job you need.

A unique population of applicants, United States military veterans, has a unique employment difficulty: translating confusing or obscure military job titles, skills and training into civilian job titles, skills and training. The military culture can be vastly different than life outside the military. This book, "From After Action Report to Morning Meeting Notes: Tranistioning Military Veterans" will guide the United States military veteran in creating the professional portfolio as well as offer interview and job fair preparation tips for private sector employment. Recent transitioning, retiring and career-changing individuals or those looking for better employment opportunities will find tailored, valuable and up-to-date information on the tools needed for a successful job search.

The Professional Portfolio section includes information on writing attention getting cover letters, resumes and thank you notes. Advice on translating military job skills, experience and training into more easily understood phrasing is highlighted in detail as well as how to underscore military career progression. The section on Interview Skills offer advice on the latest trends of interviewing, common questions and suggestions for answering those questions. The focus is on leveraging military skills and experience during the interview. Job Fair Preparation is designed to show the applicant how to prepare the 60 second commercial and confidently approach potential employers at a job fair or similar situation. Transitioning from the military culture to private sector work environment is rarely addressed. This Transitions and Changes section will concentrate on successfully moving from one career culture to another. Numerous employers have preconceived, and often negative, ideas of military veterans. Breaking the Bias Barrier section explains many of the negative employer prejudices and offers advice on how to overcome those bias barriers. Overcoming Disability section presents employment resources for the disabled veteran.
Authors' background
Stefanie Doyle has over two years of experience directly assisting United States military veterans and the general public with employment needs. She has worked one-on-one with individuals to review or create cover letters and resumes. Doyle has pre-screened thousands of cover letters and resumes on behalf of numerous employers in the first step of the screening process. Additionally, Doyle has created and presented over 100 job search workshops including: Cover Letter and Resume Basics, Interview Tips and Techniques and Job Fair Preparation. As a United States military veteran, Doyle understands the challenges of transitioning, searching for better employment, changing careers and landing that first job after earning a bachelor’s degree. Numerous employers have preconceived and often negative ideas of military veterans.

Sample chapters (included later)

General Apparatus
Length: 50-60 pages
Format: paperback, coiled binding and/or eBook
Illustrations: appropriate, mainly drawings but photographs when needed
Sections: Table of Contents, Preface/Forward, Body (6 sections), Glossary, Appendices (Samples documents)

Target Audience: United States military veterans transitioning, retiring, career changing or seeking better employment.
Demographics: male and female, age 18-40 years old
Education level: GED, high school diploma and bachelor's level
Category: self-improvement, how-to manual, employment

"The Job Hunting Handbook", distributed primarily by Career One-Stop state run agencies. The book is short, has very little specific information but is easy to read. Good for uneducated or completely inexperienced job seekers, it nearly insults anyone else's intelligence. It contains a few illustrations that are not very helpful but seem to be fillers. A few document samples are included, however, the author did not address current and changing trends in preparing and distributing written documents.

"Surviving a Layoff", same distribution as above. Again, the book is short, contains very little specific information and it duplicates the information found in "The Job Hunting Handbook" so it is not specific enough. It is more of a feel good approach to helping a person feel better about themselves after a layoff without offering any concrete, usable information. It does not target the recent university graduate, transitioning military or employed seeking other opportunities audience at all.

Pamphlets: "Interview Skills", "Resume Writing", "Six Steps to Get the Job You Want", "Seven Sways to Get a Job Interview", "Questions to Expect During a Job Interview", "Enthusiasm - The Key to a Great Interview", "How to Dress for a Job Interview", "How to Write a Better Cover Letter". All are very short and to the point, but like the two books above, do not actually explain anything well enough to make the information usable. The same person authored them all and a similar style persists throughout. They are sound bites of information that are not as valuable as they should be. They target a general audience of male and female, ages 16-100.

With all of these examples, the military veteran is not specifically targeted. Our book offers valuable, current, applicable information for a unique audience. The content is relevant to our audience and extensive enough to be useful. The reader will not be left with the feeling that the author gave ambiguous information.

II. Publishing Plan

Material Acquisition
90% - compiled of material I have written in the last two years.
10% - new material and illustrations

Acquisition/Compilation: Week 1, March 27-31
Editing: Week 2, April 1-7
Layout and Proofreading: Week 3, April 8-14
Submission and Production: Week 4, April 15-21

Production Method
CreateSpace website
The contstraint I can see so far is black and white verses color. If this becomes the dtermining factor of how it will be printed, I can either adjust or eliminate photographs.
CreateSpace offers ISBN within the service. Marketing can be through and other outside vendors.

Material Files:
Edited material:

Unedited material:

Style Sheet: